We're not just changing a name. We're setting a new standard for what ready-to-drink beverages can be in Nepal.
It started with a simple observation: Nepal's beverage market was missing something. While global brands dominated the shelves, there was no homegrown ready-to-drink iced tea that truly resonated with modern Nepali consumers.
Sabarat Agro was born from that gap — an experiment in creating quality RTD beverages with local sensibilities and global standards. We tested, learned, iterated. The market response confirmed what we suspected: there's real appetite for something better.
SABA is the evolution of that vision. A sharper identity, cleaner positioning, and the infrastructure to scale nationally. Same commitment to quality, bigger ambitions. We're building something Nepal can be proud of.
Started with a simple question: why doesn't Nepal have a great ready-to-drink iced tea? We began experimenting with local ingredients and global benchmarks.
Launched Sabarat Agro. Tested flavors, built distribution, learned what works. The market spoke: there's real demand for quality RTD beverages.
The evolution from Sabarat Agro to SABA. A sharper brand, cleaner positioning, and infrastructure built for national scale. This is just the beginning.
No shortcuts. Every batch meets the same high standard. Consistency builds trust.
From day one, we've thought like FMCG. Systems, processes, and partnerships that grow.
Made here, for here — and eventually, beyond. We're building a brand Nepal can be proud of.